Branding used to be a subject reserved for stuffy corporate offices hidden behind the facades of huge corporations. Aaah, how times have changed. These days, even “mom and pop” stores have picked up on the advantages of using a marketing brand.
Search the Internet and you'll find a number of articles on the importance of branding (it's a popular subject). Unfortunately, many are really bad, and I imagine were written by people who don't know much of anything at all about branding. Anyway, I'm no expert on branding, nor do I claim to be, so I won't bore you by attempting to make you believe that I'm a brand expert. I'm not. But, I do have an opinion on the subject, so I'll just get to it.
Branding is important to your business. It helps to distinguish you from your competition. It helps to define and spread your marketing message. Branding is a powerful tool that is extremely valuable when used effectively.
What makes a good brand?
- A good brand identifies the owner (creates an immediate association in the mind of your consumers between the brand and you, your company, your product).
- It conveys a product or service image.
- And finally, a good brand creates customer loyalty.
But it doesn't stop there. A brand cannot be great in itself. To be most effective, it must be used in conjunction with a strategy that will create awareness in the minds of your consumers, and elicit strong, positive feelings about your company, products or services.
If you're not branding yourself or your business, you should be. Building your brand should be an integral part of your overall marketing strategy.
For more interesting information about branding, check out these sites:
Online Branding and Placement
The Brand Channel
The Brand Called You
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