John CH'WOW' Dot Com

Have you seen John Chow's blog? I visited it recently. When the landing page loaded on my screen, I looked at it and said "DANG!" (Where I live, we still say "dang").

You can check it out yourself here: http://www.johnchow.com

If you're a complete newbie, you probably shouldn't visit. It'll just make you mad. You'll look at it and say to yourself "I'll never be able to do that". It's very discouraging :)

John's blog has such visual impact, that it immediately draws you in. There's eye candy everywhere. You really don't want to navigate away from the first visual frame, because it can't get any better after that. It's pure WOW. At least that's the effect it had on me. It's like looking at an incredibly handsome man (or I suppose, beautiful woman), you know, the kind that are so attractive, you think they just can't be real?

For those of you who may not know, John Chow is someone I like to call an "upstart" Internet marketer. He doesn't necessarily play the conventional Internet marketing game, but he certainly knows how to play. I understand that he gets in a bit of trouble from time to time and has to have his hand spanked, but I have a feeling that he's laughing ALL the way to the bank. And his banker probably has a pretty cheesy grin too.

My point (yes, of course I have one) is, the feeling that's created for visitors to John Chow's blog, that sense of "WOW", is what you want to aspire to. I know, not everyone has the same vision. Not everyone has the resources to immediately create dynamic graphics and such, but the point is giving visitors to your site a special experience is something to which you should aspire. Why? 'Cause they'll be back again and again and again. And they'll bring their friends:)

Your blog or website doesn't have to have a bunch of flashy "thingys"; in fact it's better that it doesn't, as John's blog clearly shows. But good quality graphics, dynamic content, ease of navigation are all things even a beginner can shoot for.

My two cents for today.