No Longer A Virgin

No Longer A Virgin...
Four little words, nothing more. But, believe it or not, those four little words demonstrate the absolute power and importance of successful sales copy. Let me explain.

Very recently, I created a post in an Internet marketing forum I frequent. My purpose in making the post was to encourage a discussion on the topic of blogs, something I'm currently very interested in for obvious reasons. But there's a bit of a catch to forum discussion; you must first get people to click on your thread title to find out what you're discussing in order to get them to participate.

If I had titled my forum post "Let's Discuss Blogging" or "What Results Are You Getting From Your Blog", I may have gotten a few people to click in and read the thread, but my guess is that there wouldn't have been many. Even if forum members were interested in blogging topics and were bloggers themselves, the subject title just wouldn't have sounded very interesting; especially when it would most likely be positioned alongside another thread screaming some message like "Make $10,000 Every Two Seconds! Here's How...". If I wanted my post read, I needed to get people's attention.

No Longer A Virgin...
That's the title I decided on. What I meant by the title was that I had finally made the decision to become a blogger and cross over the divide that separates us (bloggers) and them (non-bloggers). However, I knew that 99.9% of everyone reading the forum post title would immediately make a different assumption. And whether it was titillation or basic curiosity, it didn't matter which, people would be compelled to click the title and check out my post. And guess what, I was right.

In a 24 hour period, more than 500 people read my forum post. That's probably ten times the number of people who would have read the post otherwise. Not only that, an ancillary benefit was that quite a few of those readers were first-time visitors to this blog. How's that for promotion.

My point (and yes, I always have one): sales copy is important. The content of my forum post and what readers read there would have been the same no matter what the title. But the title, four little words, made the difference in how many people read it. It's not always the big things (of course, I think sales copy is a big thing) that make your sales. More often it's the small things, the details, that ultimately make the difference.

I just told you something important today. Use it.