I'm Back, And Are You Blogging For Business?

Hello All-

I know, I know...It's been a little while since I last posted, and some of you may have thought, even hoped, I'd fallen into the abyss. No such luck! I'm still here, it's just that the last month or so has been extremely busy for me both personally and professionally.

And while many bloggers offer guest posts when they're going to be "out", that's not something that I've decided to do on this blog. One reason is that I have not actively cultivated a list of potential guest bloggers, and no one has volunteered to be on any such list. Another reason is that even when a guest blog is published, I am still required to review the material to ensure the quality of the message, and the information being passed on to you through my blog. In other words, even when I host guest bloggers, I still gotta do some work that requires time and attention.

Anyway, this is a short message to let you know that I'll begin posting more regularly again now, and I do apologize for my extended absence.

Also, I did want to announce here that the winner of our $50 cash drawing for the online marketing survey, which ended June 1st, was Chrisanthi Alexandrou.
Congratulations to Chrisanthi!

Before I go, let me ask a question?

Do you blog for business? Blogging has become an extremely popular method for businesses, both large and small, to stay connected to their clientèle and to reach out to new prospects. As I wind up today's post, let me leave you with some brief tips for better business blogging:

1. Blog with the goal of educating, informing, entertaining or engaging your readers, or better yet, when possible, do all of these.

2. Infuse your blog with your own personality. Do you have any idea just how many blogs there are now? Millions and millions. In order for readers to want to read your blog more than the one time they just happened to find it, you have to give them something worth coming back for. And while everybody has access to information, facts, figures, etc., no one else sees, interprets and communicates that information to others in exactly the same way as you do. Make your blog something truly unique.

3. Whenever possible, link to other information sources related to your post. This connects your blog to other blogs, credible information sources such as industry news and authoritative sites, and boosts your own credibility as an authority and a source. It also helps you to establish network connections within your niche or industry.

That's it for today.

See You Soon! Toodles!
Kimberly


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