More On Business Blogs...

In my last post about blogging for business, I left you with a few brief tips for better business blogging. Since then, I've come across an excellent if not timely article on the subject by Lee Odden that you can view on Online Marketing Blog, entitled "5 Reasons Why Business Blogs Fail".

In the article, Mr. Odden discusses five top reasons that blogs fail. They include the following: no clear objectives, unrealistic expectations and resource allocation, not sourcing content for the long term, no feedback mechanisms and the "do it yourself" syndrome".

Although the focus of the article seems to be geared toward business or corporate entities, it certainly relates to, and is applicable to the sole proprietor's circumstances as well. Overall, according to his article, the failure of most business blogs often boils down to little or poor planning prior to the blog's creation.

For a very interesting and informational discussion on the subject of business blogs, I highly recommend you review "5 Reasons Why Business Blogs Fail". It's well worth your time, and will help to enlighten you relative to your own situation.

Toodles.